Gaming Domain Names Sales in February: $220,472
07, March 2008
Domain investors, freshly back from the holidays and a relatively soft January, snapped up twenty gaming domains in February, five of which were acquired at double digit prices.
SnapNames demonstrated the power of its its relatively new, live auction system, ratcheting up seven of these sales, including the leader, JoySticks.com, for $67,500. SnapNames also brokered the sales of GamerPC.com for $7,500, GameCatalog.com for $6,000, CardPlaying.com for $5,000, NakedGames.com for $4,780, VideoGameTips.com for $4,500 and iPuzzles.com for $2,000. Suffice to say, this was the strongest month for SnapNames, since we started this blog and follows a relatively strong January for the platform.
This past Fall SnapNames brokered the sale of JoyStick.com for $65,000 to NameAdminInc.com, which was been shopping it around in the reported $90,000-100,000 since. More below.
In the second highest gaming domain name sale of the year, Rick Latona, the owner of DIgiPawn, placed RaceTracks.com for $49,000.
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SnapNames demonstrated the power of its its relatively new, live auction system, ratcheting up seven of these sales, including the leader, JoySticks.com, for $67,500. SnapNames also brokered the sales of GamerPC.com for $7,500, GameCatalog.com for $6,000, CardPlaying.com for $5,000, NakedGames.com for $4,780, VideoGameTips.com for $4,500 and iPuzzles.com for $2,000. Suffice to say, this was the strongest month for SnapNames, since we started this blog and follows a relatively strong January for the platform.
This past Fall SnapNames brokered the sale of JoyStick.com for $65,000 to NameAdminInc.com, which was been shopping it around in the reported $90,000-100,000 since. More below.
In the second highest gaming domain name sale of the year, Rick Latona, the owner of DIgiPawn, placed RaceTracks.com for $49,000.
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Gaming Domain Name Sales in January: $103,129
07, February 2008
The domain industry heads into 2008 with the wind of four straight years of bullish growth at its back. Not too surprisingly, this robust growth has spurred heated competition for domain dollars, as large investors continued to enter the space, rolling up thousands of small to medium sized domain portfolios into huge domain conglomerates.
The domain industry heads into 2008 with the wind of four straight years of bullish growth at its back. Not too surprisingly, this robust growth has spurred heated competition for domain dollars, as large investors continued to enter the space, rolling up thousands of small to medium sized domain portfolios into huge domain conglomerates.
NameMedia consolidated its acquisitions of Afternic and BuyDomains, as well as several dozen smaller domain-holding and parking companies, to create the most powerful company, to date, in the domain industry, while Oversee.net acquired SnapNames.com and Moniker.com, bolstering its position in the live auction space.
Last year, we reported 234 gaming domain name sales for over $4,000,000, highlighted by two huge sales: Scores.com for $1,180,000 and Poker.de for ~$957,000. Since we started keeping track of reported gaming domain sales in 2003, this figure is nearly twice as many sales as we have seen in any given year. While 2007 was not the biggest year with respect to the cumulative dollar amount of domains sold (over $21,000,000 in gaming domains were sold in 2005, led by the nearly $19,800,000 sale of Gambling.com, and over $6,000,000 in gaming domains were sold in 2003, led by the $5,500,000 sale of Casino.com), this was simply by virtue of fewer blockbuster sales, as opposed to any inheret weakness in this segment of the domain market.
In January, the gaming domain sales market continued along a similar path as last year with a relatively large quantity of low quality sales. There were 19 reported gaming domain sales in January for $103,129 (with no six-figure sales and only two five-figure sales).
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The domain industry heads into 2008 with the wind of four straight years of bullish growth at its back. Not too surprisingly, this robust growth has spurred heated competition for domain dollars, as large investors continued to enter the space, rolling up thousands of small to medium sized domain portfolios into huge domain conglomerates.
NameMedia consolidated its acquisitions of Afternic and BuyDomains, as well as several dozen smaller domain-holding and parking companies, to create the most powerful company, to date, in the domain industry, while Oversee.net acquired SnapNames.com and Moniker.com, bolstering its position in the live auction space.
Last year, we reported 234 gaming domain name sales for over $4,000,000, highlighted by two huge sales: Scores.com for $1,180,000 and Poker.de for ~$957,000. Since we started keeping track of reported gaming domain sales in 2003, this figure is nearly twice as many sales as we have seen in any given year. While 2007 was not the biggest year with respect to the cumulative dollar amount of domains sold (over $21,000,000 in gaming domains were sold in 2005, led by the nearly $19,800,000 sale of Gambling.com, and over $6,000,000 in gaming domains were sold in 2003, led by the $5,500,000 sale of Casino.com), this was simply by virtue of fewer blockbuster sales, as opposed to any inheret weakness in this segment of the domain market.
In January, the gaming domain sales market continued along a similar path as last year with a relatively large quantity of low quality sales. There were 19 reported gaming domain sales in January for $103,129 (with no six-figure sales and only two five-figure sales).
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Gaming Domain Name Sales in December: $209,895
31, December 2007
Moniker may not have the sales volume of AfternicDLS or Sedo, but month after month, Moniker brokers some of the largest reported gaming domain sales. Monte Cahn & Co. scored big again this month with the sale of Poker.mobi for $150,000 at T.R.A.F.F.I.C. East.
For comparative purposes, earlier this year, Poker.de sold for $957,937 (NICIT/DOMAINfest) and Poker.in sold for $60,000 (private sale), while Sportsbook.mobi sold for $129,800 (private sale); Casinos.mobi sold for $52,000; Scores.mobi sold for $33,000; and Gamble.mobi sold for $33,000. If you value Poker.mobi according to these other sales (always a dangerous thing to do in a bull market!), then this deal seems very fair for both the buyer and seller. We discuss this transaction in greater detail below.
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For comparative purposes, earlier this year, Poker.de sold for $957,937 (NICIT/DOMAINfest) and Poker.in sold for $60,000 (private sale), while Sportsbook.mobi sold for $129,800 (private sale); Casinos.mobi sold for $52,000; Scores.mobi sold for $33,000; and Gamble.mobi sold for $33,000. If you value Poker.mobi according to these other sales (always a dangerous thing to do in a bull market!), then this deal seems very fair for both the buyer and seller. We discuss this transaction in greater detail below.
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Gaming Domain Name Sales in November: $282,697
05, December 2007
November would have been a relatively slow month in the gaming domain world were it not for the blockbuster sale of CrosswordPuzzles.com for $210,000. Negotiations began for CrosswordPuzzles.com at Moniker's T.R.A.F.F.I.C. East Conference last month, and we received confirmation that the sale closed three weeks ago.
For the first month since we began keeping this blog, Sedo lost its crown as the top, monthly seller of gaming domains to AfternicDLS.
AfternicDLS sold 8 of the 17 domain names on this month's big board, including VideoGameWorld.com for $3,900, GreenGames.com for $3,800, InteractiveGolf.com for $3,588, FlowGame.com for $2,588, GuruGames.com for $2,488, GamesAnywhere.com for $2,008, BrandedGames.com for $2,000 and FInalFantasyX.us for $1,500 (Square-Enix released Final Fantasy X for the Playstation 2 in 2001).
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For the first month since we began keeping this blog, Sedo lost its crown as the top, monthly seller of gaming domains to AfternicDLS.
AfternicDLS sold 8 of the 17 domain names on this month's big board, including VideoGameWorld.com for $3,900, GreenGames.com for $3,800, InteractiveGolf.com for $3,588, FlowGame.com for $2,588, GuruGames.com for $2,488, GamesAnywhere.com for $2,008, BrandedGames.com for $2,000 and FInalFantasyX.us for $1,500 (Square-Enix released Final Fantasy X for the Playstation 2 in 2001).
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Gaming Domain Name Sales in October: $134,489
07, November 2007
In October, the gaming domain market came back from September's low water mark with a fury, thanks in large part to Moniker's T.R.A.F.F.I.C. East Conference, at which three gaming domains were sold: Scores.mobi for $33,000, Lotto.info for $12,500 and FreeCellGame.com for $1,650.
Scores.mobi led this month's gaming domain charts, marking the second month this year, in which the .mobi (mobile domain TLD) extension has led the pack. In February, Sportsbook.mobi led the charge with a ~$130,000 sale.
A few notes: Scores.com is the leader on the 2007 YTD gaming domain name sales charts at $1.1M (that sale occurred in May at Moniker's Casino Affiliates Convention in Amsterdam). Scores.mobi's $33,000 sale matches the $33,000 paid for Gamble.mobi earlier this year.
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Scores.mobi led this month's gaming domain charts, marking the second month this year, in which the .mobi (mobile domain TLD) extension has led the pack. In February, Sportsbook.mobi led the charge with a ~$130,000 sale.
A few notes: Scores.com is the leader on the 2007 YTD gaming domain name sales charts at $1.1M (that sale occurred in May at Moniker's Casino Affiliates Convention in Amsterdam). Scores.mobi's $33,000 sale matches the $33,000 paid for Gamble.mobi earlier this year.
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Gaming Domain Name Sales in September: $47,039
06, October 2007
In September, the gaming domain market slowed down dramatically, as domainers took a breather during the summer doldrums. There were no five or six figure reported gaming domain sales.
Of all of the major domain resellers, Sedo remained the strongest, although it too had an uncharacteristically slow month. It sold six of the fourteen reported domain sales, including PlayStreet.com for $5,500, Slot.net for $5,500, Casino.ec for $5,396, iGame.co.uk for $4,025, JuegoGratis.tv ("free game" in Spanish) for $1,388 and Poker.ec for $1,300. Note: .ec is the country code for Ecuador.
The AfternicDLS platform had the second most sales including MathGames.net for $2,488, Boldog.com (typo for Bodog.com) for $2,000, ChessGames.net for $1,888 and PlayBingo.org for $1,488.
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Of all of the major domain resellers, Sedo remained the strongest, although it too had an uncharacteristically slow month. It sold six of the fourteen reported domain sales, including PlayStreet.com for $5,500, Slot.net for $5,500, Casino.ec for $5,396, iGame.co.uk for $4,025, JuegoGratis.tv ("free game" in Spanish) for $1,388 and Poker.ec for $1,300. Note: .ec is the country code for Ecuador.
The AfternicDLS platform had the second most sales including MathGames.net for $2,488, Boldog.com (typo for Bodog.com) for $2,000, ChessGames.net for $1,888 and PlayBingo.org for $1,488.
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Gaming Domain Name Sales in August: $144,098
06, September 2007
In August, the gaming domain market kept up July's frenetic pace with nearly $150,000 in total sales. Although the total sales figure did not match the over one million dollars in total sales mark set in July, the quantity of gaming domains sold this month was actually higher this month relative to the last one.
Interestingly, for the second month in a row, the German TLD, .de, led the pack by leaps and bounds.
Sedo remains the undisputed heavyweight champ in gaming domain name sales, selling fourteen out of the twenty-seven gaming domains on this month's reported sales chart. From the top down, Sedo sold MyGame.de for $27,306; FreeOnlineCasinos.com for $11,500; OddsOf.com for $10,000; Casino770.net for $10,000; Juego.tv ("Game" in Spanish) for $10,000 (.tv is the country code for the island nation of Tuvalu, although GoDaddy and Co. would have you believe that it stands for television); GoPoker.ru for $8,741 (.ru is the Russian country code); GameCore.com for $8,600; RivaPoker.com and PokerRiva.com for $15,000 each; CasinoGames.tv for $2,525; Poker.ma for $2,050 (.ma is the country code for Morocco); GamblingUncovered.co.uk for $1,800; OnlineCasino.pl for $1,483 (.pl is the country code for Poland); and iGame.biz for $1,000.
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Interestingly, for the second month in a row, the German TLD, .de, led the pack by leaps and bounds.
Sedo remains the undisputed heavyweight champ in gaming domain name sales, selling fourteen out of the twenty-seven gaming domains on this month's reported sales chart. From the top down, Sedo sold MyGame.de for $27,306; FreeOnlineCasinos.com for $11,500; OddsOf.com for $10,000; Casino770.net for $10,000; Juego.tv ("Game" in Spanish) for $10,000 (.tv is the country code for the island nation of Tuvalu, although GoDaddy and Co. would have you believe that it stands for television); GoPoker.ru for $8,741 (.ru is the Russian country code); GameCore.com for $8,600; RivaPoker.com and PokerRiva.com for $15,000 each; CasinoGames.tv for $2,525; Poker.ma for $2,050 (.ma is the country code for Morocco); GamblingUncovered.co.uk for $1,800; OnlineCasino.pl for $1,483 (.pl is the country code for Poland); and iGame.biz for $1,000.
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Gaming Domain Name Sales in July: $1,051,172
06, August 2007
July was another huge month for premium gaming domain sales! Led by Poker.de's near million dollar sale by NICIT.com at the DOMAINfest action in Amsterdam, various parties paid over $1.1 million dollars for video game/gambling domains in July.
PartyPoker.com is the new owner of Poker.de for a cool $957,937. While the price tag may seem steep, PartyPoker regularly pays out between $75-$150 CPA to affiliates per registered sign-up, and they say that this domain already generates more than 1,000 uniques per month. Given that hefty CPA, even assuming relatively conservative conversion rates, they should recoup their investment over the next five to six years, if not sooner, in terms of affiliate commissions that they would have been willing to pay for those sign-ups.
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PartyPoker.com is the new owner of Poker.de for a cool $957,937. While the price tag may seem steep, PartyPoker regularly pays out between $75-$150 CPA to affiliates per registered sign-up, and they say that this domain already generates more than 1,000 uniques per month. Given that hefty CPA, even assuming relatively conservative conversion rates, they should recoup their investment over the next five to six years, if not sooner, in terms of affiliate commissions that they would have been willing to pay for those sign-ups.
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