Gaming Domain Names Sales in February: $220,472

Domain investors, freshly back from the holidays and a relatively soft January, snapped up twenty gaming domains in February, five of which were acquired at double digit prices.

SnapNames demonstrated the power of its its relatively new, live auction system, ratcheting up seven of these sales, including the leader,
JoySticks.com, for $67,500. SnapNames also brokered the sales of GamerPC.com for $7,500, GameCatalog.com for $6,000, CardPlaying.com for $5,000, NakedGames.com for $4,780, VideoGameTips.com for $4,500 and iPuzzles.com for $2,000. Suffice to say, this was the strongest month for SnapNames since we started this blog and follows a relatively strong January for the platform.

This past Fall SnapNames brokered the sale of JoyStick.com for $65,000 to NameAdminInc.com, which was been shopping it around in the reported $90,000-100,000 since. More below.

In the second highest gaming domain name sale of the year, Rick Latona, the owner of DIgiPawn, placed
RaceTracks.com for $49,000.

In February, Afternic also sold six domains, including
2Games.com for $20,000, VirtualCash.com for $10,000, Binfo.com ("typo" for the popular online bingo community, Bingo.com) for $2,500, YourSkills.com for $2,288, TankCommander.com for $2,000 (Tank Commander is an extremely popular Flash game) and ComeOutAndPlay.net for $1,888.

Sedo sold five gaming domains this month, including
Casino777.net for $20,000, StarsOfPoker.com for $6,000, RaceBoard.de for $2,916, GamerPoints.com for $2,500 and Poker.vg for $1,000 (.vg is the TLD for the British Virgin Islands).

Last year, Casino770.net was purchased for $10,000. The parent company of Casino770.net purchased this domain as well, adding to its collection of terrible, but overpriced, URLs.

Finally, NameJet chipped in
PokerGuys.com for $2,100.


Steal of the Month: RaceTracks.com for $49,000. It is probably wrong to categorize this purchase as a steal, but we do think that it is a fair price for a very high quality brand. Why do we like it? First off, it can be readily monetized. "Race Tracks" is a high value keyword, it is a great, generic brand name and this domain already generates significant traffic (around 350 people per day, according to Compete.com).

Dog of the Month: JoySticks.com for $67,500. While JoySticks.com is a great domain, we think that it should be valued no higher than $10,000. Lets compare it to RaceTracks.com... It receives less than 1/2 of the traffic. Traffic is relatively targeted, but general video game keywords are difficult to monetize, given low PPC rates for these terms. There is virtually no market for "JoySticks" anymore. In contrast, "RaceTracks" is a top generic brand for a booming global industry, even if it is a niche sector of the global gambling market.

JoySticks.com has brand value, but we would argue that it should be worth far less than JoyStick.com, which was purchased only a few months ago for less money. Finally, it will be extremely difficult to market JoySticks.com with its more valuable singular counterpart being actively marketed by NameAdminInc.com, a domain industry powerhouse.


February Sales Chart:
JoySticks.com: $67,500 (SnapNames)
RaceTracks.com: $49,000 (RickLatona.com)
Casino777.net: $20,000 (Sedo)
2Games.com: $20,000 (AfternicDLS)
VirtualCash.com: $10,000 (AfternicDLS)
GamerPC.com: $7,500 (SnapNames)
GameCatalog.com: $6,000 (SnapNames)
StarsOfPoker.com: $6,000 (Sedo)
CardPlaying.com: $5,000 (SnapNames)
NakedGames.com: $4,780 (SnapNames)
VideoGameTips.com: $4,500 (SnapNames)
RaceBoard.de: $2,916 (Sedo)
GamerPoints.com: $2,500 (Sedo)
Binfo.com (“typo” for Bingo.com): $2,500 (AfternicDLS)
YourSkills.com: $2,288 (Sedo)
PokerGuys.com: $2,100 (NameJet)
TankCommander.com: $2,000 (AfternicDLS)
iPuzzles.com: $2,000 (SnapNames)
ComeOutAndPlay.net: $1,888 (AfternicDLS)
Poker.vg: $1,000 (Sedo)


The Top 10 Gaming Domain Sales of 2008:
(1) JoySticks.com: $67,500 (SnapNames)
(2) RaceTracks.com: $49,000 (RickLatona.com)
(3) NoLimitTexasHoldem.com: $38,742 (SnapNames)
(4) Casino777.net: $20,000 (Sedo)
(5) 2Games.com: $20,000 (AfternicDLS)
(6) AddicttingGames.com: $12,000 (NameJet)
(7) VirtualCash.com: $10,000 (AfternicDLS)

(8) Avatars.net: $9,100 (NameJet)
(9) GamerPC.com: $7,500 (SnapNames)
(10) Poker.cc: $7,385 (Sedo)


Annual Gaming Domain Sales Charts:
2008
2007
2006
2005
2004
2003

Monthly Gaming Domain Sales Analysis:
January
December
November
October
September
August
July


Game TLD Editor's Note:
We really appreciate any information with respect to premium gaming domain name sales. If you have recently purchased a gaming domain name or know of someone who has, please let us know at editor@gametld.com. We continually strive to make our sales charts more comprehensive and accurate.