Search Engine Marketing Reviews

SEM Company	Review & Highlights

	Google AdWords is the largest and most popular of all the PPC search engines by far with over 10 billion web pages in over an hundred different languages Using Google AdWords increases your exposure by listing your site prominently in its search results (and content network of AdSense publishers!) You can edit your ads and adjust your daily budget until you achieve the results you want, as well as vary rotate ad formats to optimize results, target ads to specific geographic locations and languages, coordinate your Adwords ads with a print campaign also run through Google, and create image, video, or radio ads Bid prices start at just 1 cent Like all PPC search engines, your Google AdWords ads are ranked by the bid price you are willing to pay, but Google also takes into account the relevance of your ad and will give precedence to ads with higher click-through rates relative to competitors Adwords also offers top reporting tools when combined with Google Analytics
Yahoo! SEM	Yahoo Search Engine Marketing (SEM), formerly Overture, is the second largest PPC player, after Google AdWords, and also one of the most experienced PPC firms (recall Yahoo! SEM started out as Goto.com back in 1998) Yahoo SEM reaches over 90% of active US Internet users each month, much of which comes from its placement in the Yahoo, Altavista, and InfoSpace search listings Since the recent "Panama" refresh to the SEM platform, the dashboard has become much more user friendly (many analysts like it better than Google Adword's dashboard) Similar to Google Adwords, Yahoo SEM provides free code that you can place on your page to keep track of conversions, so as to improve the efficiency of reporting and enable users to better test the efficiency of ad copy and landing pages Click costs start at 10c and are based on the ROI of the ads, in addition to the click auction process 24 x 7 toll free customer support
Miva	MIVA (NASDAQ: MIVA) offers a low cost alternative to Google, Yahoo!, and MSN by specialising in the delivery of contextual and vertically focused PPC Ads that are distributed across two distinct ad networks. The MIVA Precision Network concentrates on specific business categories and has been developed for advertisers looking for highly targeted traffic primarily in the automotive, finance, health/beauty, and recruitment verticals In contrast, the Miva Core Network enables advertisers to have their PPC ads displayed on some of the world’s leading news and lifestyle sites at a significant discount to the precision targeting program MIVA's Campaign Manager allows you to easily manage groups of ads automatically by assigning them to a campaign that has a specific budget and schedule MIVA's Campaign Manager allows you to easily manage groups of ads automatically by assigning them to a campaign that has a specific budget and schedule
Enhance Interactive	Enhance Interactive (formerly ah-ha.com) was founded in 1999 as a family friendly search engine, and has grown to be a principal player in the PPC industry Enhance Interactive is owned by one of the leaders in search marketing, Marchex, which has helped it to secure leading search partners such as Dogpile and Snap.com, in addition to Marchex’s own Vertical Network that receives over 2 billion visitors per month With a focus on account optimization, Enhance's Account Managers provide full-service campaign management from writing your PPC ads to managing your bids The robust reporting dashboard allows for real-time tracking, so that you have complete control over your campaign (the dashboard has features that allow you to set a daily budget, set up auto-renew plans, and more) Enhance is known for having some of the lowest bids for top keywords in the PPC industry 24 x 7 toll free customer support If you register and deposit money, then you will receive a $25 bonus in ad credits
Search 123	Search 123, a ValueClick company, provides advertisers with a user friendly interface, and plenty of customer support to help them set up and manage their accounts Search 123 offers free account set-up, keyword research and expansion, as well as account management and optimization services Whether you need help writing ad copy or would like ongoing assistance in managing or optimizing your account, your Search 123 account manager will be ready to help you for free You can also use the proxy-bidding tool, which guarantees that you will never be knocked out of a top spot, so long as you have a high enough spending limit A cautionary note: Search 123 employs a "relevancy guide," which means that they have rules about which sites may be listed, and if you list a site that falls outside of the specified guidelines, or if you bid on inappropriate keywords, for that matter, then your account may be closed If you register and deposit at least $50, then you will receive a $20 bonus in ad credits